It is expected that in 2015, FAW Volkswagen Foshan factory the A-class supplier TRW Fawer Automotive Safety Systems Co., Ltd. Foshan branch bring 300000000 Yuan output value. Photo by Lu Yicheng
Recently, the concern of the FAW Volkswagen Foshan factory project commissioning date finalized, the first mass-produced model the golf A7 will formally in the next month, will be put into operation by the end of Audi A3. The news came, not only on the South China Sea Shishan is full of expectations, even apart but Sanshui garden a few kilometers Foshan high-tech zones also excited.
In fact, because will bring at least 2 100 billion yuan output value and the upstream and downstream industry cluster rise, in the FAW Volkswagen has been regarded as the local industries extraordinary significance. As the development of auto industry of the bright younger generation, Sanshui garden is located in the Leping high tech Zone Foshan, has been plotting how to strengthen with the butt of the project.
At present, the park has gathered 42 auto parts enterprises, above scale core auto parts enterprises around 27, including FAW Volkswagen level, supporting the two companies on the scene. In the face of FAW Volkswagen production to bring the "big cake", Leping auto industry internal seize potential, storage and ready.
Reportedly, the line of the golf A7 will launch 10000 units, the next two years, FAW Volkswagen will enter production climbing phase, which will be the Leping auto parts industry to bring what? Leping enterprises in the "auto feast" in how to divide a cup of a thick soup? With these questions, I recently visited a related enterprises in the park.
After two years and will drive the output surged more than ten times
Into the TRW Fawer is located in Sanshui garden Foshan High-tech Zone plant, outside the gate of the original company signs before replacement, office and production workshop is concentrated in a glass house. The main supply of FAW Volkswagen Automotive airbag and the steering wheel of the world's top 500 enterprises, in the beginning of the year by the Leping through the lease of the plant "zero land investment" formally introduced, to keep up with the pace of the South China Sea FAW Volkswagen, with only a few months officially put into operation.
"From the beginning of 1997, we began to become the FAW Volkswagen A-class supplier, followed the mass from Changchun to Chengdu to Foshan." TRW Fawer automotive safety systems (Changchun) Limited General Manager Foshan branch Sun Lijun introduction, the FAW Volkswagen Golf A7 the first phase will be the production line of 5 units, it is expected that the entire capacity reserves this year to 10000 vehicles, a single golf A7 models, will drive the TRW Fawer realize all products 1 years 200000 capacity, the the steering wheel up to 150000 yield.
"This year's volume is not big, but we are more optimistic about the future development trend." Sun Lijun think, from the beginning of this year, the South China Sea FAW Volkswagen will enter production climbing stage, its related accessories suppliers output value and sales income will also build up.
According to the forecast, FAW Volkswagen Golf A7 and the production of Audi A3 two models, respectively in 2013, 2014 SOP (standard operating procedure) and completed stage production, from 2015 to 2020 the total annual output of two kinds of models will always remain in the more than 250000 vehicles, by 2018 will reach the peak of 335000 vehicles. "This drive our output is only 20000000 yuan, but next year it is estimated that up to 160000000, and then to 2015 or 2016, it should be jumped to 300000000 of the value of."
And Sun Lijun also with confidence, and Faurecia exhaust control system (Foshan) Limited General Manager Wang Shixin. As the park another has been put into production of FAW Volkswagen tier one suppliers, Wang Shixin said, the South China Sea the FAW populace initial drive effect production is still small, the more value the promotion of technology.
"High requirements for supporting the FAW Volkswagen, realize all the welding production requirements of the exhaust pipe, not welding repair rework, and this requires us to improve the equipment precision, in addition to 1 robots in production, but also special purchasing welding material imported, single commissioning costs of inputs increased eight, nine hundred thousand for the entire project, invested more than 10%." Wang Shixin said, after two years, the FAW Volkswagen accounted for the share of business from the current 10% rise to 60% - 70%.
Two tier suppliers to gain access to the core of the supply chain to strengthen self-discipline
In the first tier suppliers dream of FAW-VW brought about by the "big cake", the park many original two tier suppliers also unwillings to lag behind, have to strengthen their own practice, seek a core supply system in FAW volkswagen.
At present, the park has gathered 42 auto parts enterprises, above scale core auto parts enterprises around 27, but most still early for Japanese car project Guangfu region and the rise of two tier suppliers, such as FAW Volkswagen first tier suppliers only 5. Like the park rich but auto parts, Hua Sheng Yang plastic mold, auto parts enterprises, after years of cultivation has become the Guangzhou Honda, Dongfeng Nissan and other Japanese models of a supporting business, but with the FAW Volkswagen and other European car in South market layout, also in the plan to transition to a level close to the supply system of FAW volkswagen.
"FAW Volkswagen is a very good opportunity for Sanshui local auto parts enterprises, estimated to be able to drive business value over several times." Responsible for the Foshan Hua Sheng Yang plastic mold said, mainly supply Audi A3 and the seahorse automobile, also supply Faurecia, FAW Volkswagen tier one suppliers, now do some parts of the South China Sea for sample production of FAW Volkswagen, hope to gain access to the first level supply chain.
Analysis of the industry, the two tier suppliers and tier one suppliers in the profit on the difference, even also occupy a certain advantages of cost control, hope to have a complete system, the main value is to their own R & D capability. "As a result of a supplier general control R & D, design the core link, into the system, in addition to get more power of discourse in the industry, but also to enhance the overall technological capability, so that the property is worth to quality improvement.
But he also says frankly, a supply system of different cars in general is relatively fixed, not easy to break into this circle,, "in general, there are two options, one is like a rich but and Hua Sheng Yang snatch as relatively less competitive segment of the market, but this process will be long."
Another way, is through with tier one suppliers cooperation original, leveraging the into the core supporting system. Recently, has not yet been stationing in Southern China listing Corporation Ningbo Huaxiang electronics Limited by Share Ltd formed a joint venture with Faurecia Faurecia automobile exhaust control system (Foshan) Co. Ltd, as a supplier in Leping, supporting the FAW populace exhaust control system. Ningbo Huaxiang statement on foreign investment in the announcement, the new Leping company will be more close to the FAW Volkswagen, greatly accelerate the reaction time production base and the host plant, to further strengthen cooperation with the FAW Group relationship.
In addition, the Japanese two stage supporting the country Ying conditioning early settled in the park is a world 500 strong Japanese auto parts enterprises to discuss cooperation, to force into the FAW populace supply chain.
The personage inside course of study points out, although the FAW populace to core supporting system audit is very strict, but its supply system itself is open, as long as meet its quality standards, whether European or Japanese manufacturers, have the opportunity to become the FAW Volkswagen supplier.
Individual case
The rich but auto parts:
The two transition of a veteran auto parts enterprises
The administrative committee of Leping Industrial Park 1 kilometers away in an obscure corner, a Foshan deep 13 years of auto parts enterprises - Foshan rich but Auto Parts Co. Ltd., is actively planning the two transition.
The rich but is Foshan well-known auto parts enterprises Foshan rich auto parts Co., Ltd. subsidiary. With the official line in March 26, 1999 the first Guangzhou Honda accord, in 2000 by the Taiwan Japan joint venture officially put Foshan Fengfu, after six or seven years of development, Guangzhou has gradually become Honda exhaust system of a commercial.
For the upstream and downstream to further control of industrial chain, in 2005 Foshan rich specially set up for level two facilities for Honda rich but auto parts. "Do a supporting business like, 'contractor contractor', grasp the development design, below the two level matching is the concrete implementation of the workers, if we can build a belongs to a supporting business two class factory, can occupy more market share." The rich but auto director Zhang Shouzhi introduced, Honda original supporting business system is conservative, the localization rate of only 50%. Until two years ago, Honda began to adjust the supply management structure, the parts outsourcing to professional manufacturers at home, so Fu Ya out to seize the two level supply market Honda.
In 2011, the rich but was moved from Chancheng to Leping, said Zhang Shouzhi, a Leping location advantage appeal, two is to follow the pace of the FAW populace settled in the South China sea. "For a long time, European car most of the northeast as the main position, in recent years, FAW Volkswagen, Mercedes Benz to South sub Foshan BYD launched a new car, new shows, European cars are more and more attention to the South market, but also from the international strategic judgment, may be based in Southern China at the same time, aimed at emerging markets in Southeast asia."
In the face of "European Wind" incoming, rich but also began to plan in advance auto parts. In addition to a level supplier Tenneco FAW Volkswagen provide mold tooling and other technical services, added to the FAW Volkswagen supply system, not long ago in Vietnam in Hanoi to set up a subsidiary, to prepare for the preemption of the Southeast Asian market.
But the rich but to two degrees the pace of transformation does not stop there. "We want to be 'labor contractor', as a commercial mass." Zhang Shouzhi told the author, the exhaust system of supply chain the FAW Volkswagen has been Tenneco, Faurecia, international auto giants monopoly, to equal difficulty is greater, so rich that will open a new path, starting a supply chain from the dashboard, body frame and other segments of the spare parts.
"The FAW populace to its suppliers as brothers, conditions and processes on the level of supplier audit is very strict, the company is planning to optimize equipment upgrade through scale expansion, and internal management system, and gradually achieve the FAW populace requirements for tier one suppliers." Zhang Toulu, is expected to give FAW Volkswagen do evaluation can be prepared before the end of the year.