In September 27, 2011 2011, to summarize the China automobile quality status and level of satisfaction, motivation and promote more outstanding car enterprises to improve quality, increase satisfaction, "2011 China car user satisfaction annual meeting 2011 automobile industry customer satisfaction (CACSI) evaluation results news conference" held in Beijing. User satisfaction auto industry this year (CACSI) evaluation results show, under paragraph three Camry Honda hot models have come out in front, of which, the front (CITY) and the odyssey (ODYSSEY) with 81 points, 82 points ahead of "8-12 million compact car" and "MPV models" satisfaction champion, accord (Accord) with 82 points in the "big car" 25-30 million in the top three, it is also accord come out in front in the evaluation for ten consecutive years.
In addition, this year the new "auto brand sales service satisfaction", Guangzhou Honda respectively to 81 points and 84 points won the "satisfaction" brand automobile after sale service second and "satisfaction" automobile brand sales and service third. This is the second in July 28th this year, Guangzhou Honda won the J.D.Power in 2011 Chinese after sale service satisfaction index (CSI) the first time, again with the high quality products and service awards, fully embodies the consumers of Guangzhou Honda product and service trust and recognition.
Guangzhou Honda award-winning
In 2011 the national car user satisfaction survey (CACSI) sponsored by the national customer Committee China Quality Association, evaluation object, mainly to cars, including city SUV (SUV), business travel car (MPV), mini cars and passenger cars, evaluation target for 2011 sales models 120 major brands, more than in 2010 18, involving the country's 32 automobile production enterprises, 39 of the mainstream car brand. The scope of the investigation into 40 main city in North China, Northeast China, East China, central China, southwest, northwest Southern China, seven market areas.
In 2011 the national car user satisfaction (CACSI) survey time is from April 6, 2011 to August 15th, the investigation for interview survey, respondents to use cars from 2 to 6 months, 12 to 24 and 2-4 month car users, respectively probe vehicles to the user of the product quality, after-sales service and sales service satisfaction. The evaluation index system according to five dimensions, including overall satisfaction, design, performance evaluation, quality reliability evaluation, the evaluation after sale service evaluation and sales service.
In 2011 the national car user satisfaction survey (CACSI) shows, this year our country automobile industry customer satisfaction index (CACSI) for 79 points (out of 100 points), 1 points higher than in 2010, which is the highest level since 2002 since the evaluation. Guangzhou Honda accord (Accord) and the odyssey (ODYSSEY) as the top level of the market, since 2002, for ten consecutive years in the national car user satisfaction evaluation list. In this review, Guangzhou Honda another month sells intermediate models fit million units (CITY) for the first time at the top of the list. At the same time, GAC Honda more in this year of new "brand automobile after sale service satisfaction" and "auto brand sales service satisfaction" won the second and third grades, proving once again that the remarkable achievements of GAC Honda has been in product quality, performance and improve user satisfaction has made to the whole industry, to provide help thrust powerful to enhance the competitiveness of enterprises.
Customer trust is the biggest driving force to promote the development of Guangzhou Honda
In 12 years, Guangzhou Honda always adhere to the "quality first, refine on" business philosophy, follow the rolling development model, to achieve the production capacity from 10000 units to 480000 units across the. Accord (Accord) (CITY), fit, Odyssey (ODYSSEY) models such as sales, and by virtue of the excellent performance in the "2011 automobile industry customer satisfaction" come out in front, fully embodies the GAC Honda enterprise characteristics -- to meet the needs of users "products" strategy, realize the continuous rolling development, and in 12 years forged by the brand heritage, promote enterprise become the eyes of consumers the most innovative, the most trusted automotive brand.
In the past August, the accord stars still shine the brightest, again with 12833 grades continued to lead the senior car market, by the end of the 8 month, the eighth generation Accord (Accord) three and a half years already accumulative total sales exceeded 600000 to close greatly, become the first single generation vehicle type the least time to achieve this a record of senior car brand; the front (CITY), the odyssey (ODYSSEY) and fit (FIT) in their respective market segments are to maintain a leading position; in addition, the first joint venture autonomous vehicle concept of the performance of S1 is the industry's attention, as of 8 at the end of the cumulative sales have exceeded 13000 units.
The majority of customer trust is the biggest impetus of Guangzhou Honda advancing, and the majority of customer trust, is derived from Guangzhou Honda continuously exceed customer expectations of the core concept of heart. All the time, GAC Honda always adhere to the "improve customer satisfaction" to construct and perfect after sale service management system, with "dear, speed, accurate," the slogan for the service, to provide beyond customer expectations of services as the goal, through the development of rich and colorful services, continue to improve its service system, continue to improve special sales and service shop service capability and level of service, dedicated to provide users with satisfactory service quality. The GAC Honda has been in the country built more than 470 franchised stores, nearly 2600000 customers. Can say,As the pioneer and leading China automobile after sale service field, Guangzhou Honda years led the service level of the whole industry development and promotion. Guangzhou Honda unremitting pursuit in terms of customer satisfaction and the quality of the products and refine on, set a benchmark for the domestic automobile industry.
Guangzhou Honda executive vice general manager Yao Yiming said, GAC Honda has been pursuing is the quality of growth, not only to achieve the sales promotion, in all quality, service and other fields to improve. Guangzhou Honda since its establishment, has about two million user base, each sales across all cannot do without the support and trust of consumers. Guangzhou Honda proud not growing user base, satisfaction but consumers of Guangzhou Honda products, service and even the whole enterprise. The final objective score and ranking is not the pursuit of, Guangzhou Honda will continue to customer satisfaction as the highest goal, in-depth understanding of customer needs and market changes, the full range of NO.1 so that consumers feel the GAC Honda quality, service, brand experience, to bring consumers really buy happiness.